Inverted Edge is an online store showcasing some of Asia’s best designers. However, as the designers are quite popular in their own country, they were not not so well known on the global scene.
We flew to Hong Kong, South Korea, Indonesia and Singapore to do the videography for the designer profile videos that will be used on the Inverted Edge website for their launch. The designers were filmed within their workspaces to add character and personality to help launch their brand globally. After also meeting and filming Australian designers; branded videos and photos were spread through social media to build awareness leading up to launch.
Following the launch, case study videos were produced for Red Bean Republic to showcase on their website.