Animated content was produced to play on Out-of-Home Digital networks; basically digital signage. The screens were mainly located at retail outlets such as Boost Juice, Retravision, Telstra and Westfield Shopping centres. Content was created to differing sizes and formats, whether it was purely an advertisement, ‘advertorial’, in-store promotions or staff training. Other content was also created to entertain the captive audience, such as travel tips, environmental facts or even motor vehicle specifications. This content was custom made for the specific screen locations, and was updated every month to make sure content was also current and always changing.